Barb MacDonald

Barb is an award-winning senior communications consultant, respected world-wide for communications planning as well as managing media operations at large sporting events. Her experience covers nearly 30 different sports at the Olympic, World Championships or Major Games level, working on almost every continent. Helping people communicate effectively, whether in writing, or using the latest social media platform, is her raison d’être! Creating a safe environment where athletes can excel and feel comfortable behind the scenes as well as on the field of play is always her goal. She is known for her ability to support athletes through the media gauntlet, while still ensuring journalists can work effectively and tell the story. Accredited by the International Association of Business Communicators (IABC), in 2014, Barb received IABC Canada’s highest distinction, named a Master Communicator for both her skilled expertise and contributions to the profession. She’s the ultimate professional, who establishes a rapport easily with both athletes and media, to see them all succeed.